Over the years, I have distilled SEO knowledge into easily understandable bits. Here is my attempt to showcase how I think about SEO overall.
The journey from keyword research to receiving organic clicks is a daunting one.
I wasted countless hours over the years before it all came clear to me.
Thinking of a website from a Googlebot perspective is a good way to improve the chops.
Developing themes around Crawling, Indexing and Ranking could help you develop a coherent strategy.
The crawling gets messier with you merge with indexing, but this is a clear way to understand two main errors crawlers could have.
Combining Crawling and Indexing is not as complex as you think. It comes down to this handful of errors mainly.
Of course there are nuance to these, but solving these would put you in Top Quartile based on my experience.
When you go in-house, your mandate and your role expands, and a few other things become important to scale what you are doing. This is important because you won’t be able to do much alone yourself.
I focus a lot on building SEO practice that produces results, rather than only focusing on traffic improvements. This framework has proved to be beneficial in my career and hopes it helps you as well.
We could arrive at the aggregate traffic by this simple equation, and then we can make our guesses as to what will happen to each data point.
The most important for me is CTR. I have seen this coming down over the last few years, and I expect it to be further down due to various reasons listed in the framework.
Finding SEO issues is just the tip of the iceberg for SEO professionals’ overall skill requirements.
Here is my simpler explanation of the skills needed by SEO professionals. It doesn’t matter if you are in-house, at an agency or a consultant.