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SEO Consulting

2015 - 2022 · 8 engagements
Independent SEO consulting from 2015 to 2022, spanning B2B SaaS, marketplaces, e-commerce, affiliate, and local lead generation. Diagnosis-first, outcome-tied engagements across technical SEO, content strategy, site architecture, and algorithm recovery, measured by what each client actually cared about: traffic, qualified pipeline, MRR, or a clean sale. Client names are withheld; the work and the numbers are real.

Selected outcomes

5 marquee results
$25K → $120K MRR in 9 months
A full SEO strategy for a 2.5M-page marketplace drove 170% YoY conversion growth and helped lift monthly recurring revenue from $25K to $120K in nine months.
200% organic traffic in 6 months
Rebuilt the website and content strategy for a 50-person B2B ERP company, targeting mid- and top-funnel demand: 200% organic growth, 18 MQLs, and 6 SQLs in six months.
Brands later valued at $340M
Ran white-label SEO for two e-commerce brands that went on to a $340M valuation.
Recovered 90K visits/month
Pulled a skincare affiliate site back from a December algorithm drop with a comprehensive recovery strategy, protecting 90K+ organic visits a month.
Built, grew, and sold
Built rank-and-rent lead-gen sites in two US cities with call tracking, HubSpot, and automated dashboards, then sold them within a year.

Selected engagements

anonymized case studies

B2B ERP software

SaaS · 50+ employees
  • Rebuilt the website and content strategy for mid- and top-funnel traffic: 200% organic growth, 18 MQLs, and 6 SQLs in six months.

Online marketplace

Marketplace · 2.5M pages
  • A comprehensive SEO strategy across content and technical fixes drove 170% YoY conversion growth, lifting MRR from $25K to $120K in nine months.

E-commerce launch

E-commerce · 6k+ pages
  • Architected faceted navigation and site structure for a 6k+ page e-commerce launch, built for crawlability and UX.

White-label e-commerce

E-commerce · white-label
  • Ran white-label SEO for two brand e-commerce sites that later reached a $340M valuation.

Skincare affiliate site

Affiliate · 90K visits/mo
  • Recovered the site from a December algorithm drop with a comprehensive recovery strategy.

Men's luxury affiliate site

Affiliate · 820K visits/mo
  • Fixed internal linking and resolved keyword cannibalization, improving rankings and engagement at 820K organic visits a month.

Rank-and-rent lead gen

Local · two US cities
  • Built and scaled rank-and-rent lead-gen sites with call tracking, HubSpot integration, and automated reporting dashboards, then sold them within a year.

Multi-location lead gen

Local · 5k+ pages
  • Created and optimized 5k+ multi-location lead-gen pages, improving local visibility and lead generation across regions.

How I worked

approach · tooling · skills
Every engagement started with diagnosis, finding the real constraint before touching tactics, and was scoped to a metric the client cared about. Hands-on across technical SEO, content, and site architecture, with automation (call tracking, HubSpot, reporting) built in where it moved the number.
stack, martech & tools
seo & analytics
Google Search ConsoleGoogle AnalyticsAhrefsScreaming Frog
growth & ops
HubSpotCall trackingAutomated dashboards
capabilities
Technical SEOContent strategySite architecture & faceted navigationSEO recoveryLocal & programmatic SEOAffiliate SEOMarketing automationConversion growth