Notes

Thoughts, notes & scratchpad

Informal writing—predictions, half-formed ideas, and anything I want to capture before it might become a longer piece. Not the same as guides: here things can be wrong, outdated, or off-topic on purpose.

How to read this section

Treat these posts like a lab notebook: signal where my thinking is going, not a final methodology. I may revise or reverse takes as the ecosystem moves.

Published May 2, 2026 · ~8 min read

From optimizing for search engine bots to treating the machine ecosystem as the primary user

Machines aren’t one audience: crawlers, retrieval, training, agents. Match fixes to the consumer that failed—not rank-only dashboards. Notes by Mihir Naik.

Read note →