Resources

My SEO Frameworks

Over the years I've distilled SEO knowledge into frameworks that are easy to understand and share. Here's how I think about technical SEO, content, crawling, indexing, and the skills that matter.

Simplified Tech SEO Audit Workflow

A simple workflow to identify, communicate, and solve technical SEO issues for most websites.
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Content SEO Framework

The journey from keyword research to receiving organic clicks, made clear.
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Technical SEO Framework

Thinking of a website from a Googlebot perspective to build a coherent strategy.
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Crawling Strategy Framework

A clear way to understand the two main errors crawlers can have.
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Indexing Strategy Framework

Combining Crawling and Indexing into a handful of errors that put you in the top quartile.
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Role of Inhouse SEOs

Building an SEO practice that produces results when your mandate expands in-house.
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The Impact on Organic CTR

How we arrive at aggregate traffic and what will happen to each data point.
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The Essential Skills for SEOs

The skills SEO professionals need—in-house, agency, or consultant.
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Need help applying these frameworks?I work with enterprise SEO teams on technical SEO, AI search strategy, and workflow automation.
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