Consulting Service

AI Search Strategy

Get discovered in AI answers. Own your story. Measure impact.
When buyers and researchers use AI to search, two things matter: being in the answer, and how you're described. I help you get discovered and own the story that gets repeated—through a structured 9-step process tied to your business and revenue.
Who This Is For

Is This Right for You?

For marketing leaders, AI search is both a visibility and a positioning channel: you need to be in the answer, and you need to own the story when you're there. If your customers use AI to research, compare, or decide, you need to show up—and be described on your terms.

Ideal Clients

  • Brands and enterprises wanting to capture AI search traffic
  • Brands already mentioned in AI answers who want to own how they're described—so the story that gets repeated is theirs
  • Marketing and SEO teams needing AI search expertise
  • Companies losing market share to AI-search-optimized competitors
  • B2B companies where prospects research using AI tools
  • Content-driven businesses (publishers, media, education)
  • Professional services where expertise matters

The AI Search Challenge

When buyers and researchers turn to AI first, two things decide whether you win: whether you show up, and how you're described. Many teams are stuck on both.
01

Not in the answer

You rank on Google, but when people ask ChatGPT, Perplexity, or Google AI—you're missing. The conversation happens without you.
02

Can't measure it

You don't know if you're in AI answers, how often, or whether it's driving pipeline. So you can't optimize or report up.
03

Unclear what works

You're not sure which tactics actually move the needle in AI search—or how to prioritize effort across content, authority, and measurement.
04

Can't tie it to revenue

AI search feels like a black box. You can't connect visibility to pipeline, conversions, or board-level metrics.
05

Can't see the competition

You don't know who's winning in AI search for your space or what they're doing to get there.
06

Losing to competitors

Competitors are in the answer and owning how they're described. You're absent or an afterthought.
07

Someone else's story

You're cited, but the summary is generic, outdated, or favors a competitor. What gets repeated isn't your story—and that's a positioning problem.

Complete AI Search Strategy & Execution

A systematic 9-step process that combines business understanding, competitive intelligence, and strategic execution to dominate AI search visibility.
01
Business Deep Dive
Comprehensive analysis of your business, target personas, prospective customers, current keyword rankings, products, services, and overall business model to understand the foundation.
02
AI Search Prompt Research
Identify the specific questions and prompts your prospective customers are most likely to search for in AI search engines where visibility matters most.
03
Competitive Landscape Analysis
Analyze who's appearing in AI search results, which brands are getting mentioned and cited, and map the competitive visibility across all major AI platforms.
04
Gap & Opportunity Identification
Based on competitive analysis, identify where you can show up in AI answers and where you can shift from being misrepresented or absent to owning the story that gets repeated.
05
AI Traffic Analysis
Identify which pages on your website are currently getting the most visits from AI search engines and understand existing AI-driven traffic patterns.
06
Citation Source Analysis
Analyze pages getting the most bot visits and understand which content is being used as citations by AI engines to inform optimization strategy.
07
Content Strategy Execution
Optimize existing content and create new content so that when AI cites you, it repeats your positioning and proof points—your story, not a generic summary.
08
Authority Building Strategy
Get your brand and expertise mentioned on trusted third-party sites so AI has strong, on-message sources to cite—and the story that gets repeated is yours.
09
Measurement & Training
Set up comprehensive measurement framework for ongoing tracking, plus train internal teams so they can maintain and expand the strategy independently.
How work is organized

Three-Stream Execution Approach

Three parallel lanes run together: shape what gets cited from your properties, earn trust off-site where models look for proof, and keep URLs technically reachable—through corpus crawls, RAG-style retrieval, and agents that often don't behave like full browsers.
ContentAuthorityTechnical access
Owned narrative

Content Strategy Stream

Make your site the source AI quotes—positioning, proof, nuance—not a thin summary.
When models pull from your domain, they should repeat the story you wrote. We tune structure, formats, and proof so citations carry your differentiation.
Focus areas
  • Refresh and deepen pages AI already cites
  • Create net-new assets built for citation (FAQs, comparisons, methodology)
  • Structured data & formats models can lift cleanly
  • Question-led sections that match how buyers ask AI
  • Credibility signals that reinforce expertise on-page
Off-site credibility

Authority Building Stream

Earn mentions where models look for trusted signals—so third parties reinforce your narrative.
Expert threads, reviews, publications, and communities shape what gets retrieved and summarized. We expand presence where it influences answers—not vanity placements.
Focus areas
  • Prioritized outreach to citation-heavy destinations
  • UGC and community plays that compound mentions
  • Thought leadership aligned to prompts you care about
  • Collaborations that produce quotable, linkable proof
  • Monitoring how off-site mentions affect AI blurbs
Crawl & delivery

Technical Access & Rendering Stream

Deliver HTML that training crawls, RAG retrieval, and agents can ingest—not a robots wall or JS-only shell.
Different fetchers behave differently from Chrome. We align crawl policy and rendering so substantive text is returned when AI systems request your URLs.
Focus areas
  • Robots / meta rules audited for AI & search agents (avoid accidental denies)
  • SSR, SSG, or hybrid HTML so critical copy isn’t client-only
  • Dynamic rendering or verified-agent responses where SPAs require it—without risky cloaking
  • Canonical, stable URLs that match what you want cited and visited by tools

Frequently Asked Questions

Common questions about AI search visibility and strategy.

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AI Search Strategy